A Korean businessman has 10 years living and working enthusiastically with Vietnamese preschool education. It is a portrait of Mr. Lee Sung Gun - General Director of Dongsim Vietnam and Founder of Dongsim Kindergarten, a person who always carries the business philosophy of “Education business,
Well, Korean people are doing education business in Vietnam for many years. How does Lee perceive the difference between the situation and development trends of Korean and Vietnamese preschools?
I find that in Korea today, the state controls the majority of the operations of preschools. The advantage is that the standard, quality teaching program is always guaranteed, and teachers are stable. But the downside of "public schools" in Korea is also the problem of time is not flexible for parents, the competition to further improve service quality between schools is not high. Meanwhile, Vietnam is privatizing education, creating conditions for a private preschool business with great potential for growth. Privatization means that the schools will be financially autonomous, have more competition and constantly improve the quality of services better than other kindergartens. As a result, children will increasingly learn in higher quality preschools. This is also one of the reasons I choose the preschool business.
Why do you want to build a model of preschool education with Korean elements in Vietnam?
As a Korean who has more than 25 years working in the field of education and nearly 10 years living and working in Vietnam, I know that: Vietnamese people are like Koreans, attaching great importance to their studies. child. In other words, Vietnamese and Korean people have the same view of love for children and pay special attention to educational content for children. In Vietnam, I have established Dongsim Kindergarten Kindergarten following the Korean educational model so that every child can "Study in Korea" right in Vietnam, acquire knowledge according to the curriculum. Korean Education - The country is at the forefront in the field of preschool education.
Well Koreans have been doing education business in Vietnam for many years. How does Lee perceive the difference between the situation and development trends of Korean and Vietnamese preschools?
I find that in Korea today, the state controls the majority of the operations of preschools. The advantage is that the standard, quality teaching program is always guaranteed, and teachers are stable. But the downside of "public schools" in Korea is also the problem of time is not flexible for parents, the competition to further improve service quality between schools is not high. Meanwhile, Vietnam is privatizing education, creating conditions for a private preschool business with great potential for growth. Privatization means that the schools will be financially autonomous, have more competition and constantly improve the quality of services better than other kindergartens. As a result, children will increasingly learn in higher quality preschools. This is also one of the reasons I choose the preschool business.
Why do you want to build a model of preschool education with Korean elements in Vietnam?
As a Korean who has more than 25 years working in the field of education and nearly 10 years living and working in Vietnam, I know that: Vietnamese people are like Koreans, attaching great importance to their studies. child. In other words, Vietnamese and Korean people have the same opinion about love for children and pay special attention to educational content for children. In Vietnam, I have established Dongsim Kindergarten Kindergarten following the Korean educational model so that every child can "Study in Korea" right in Vietnam, acquire knowledge according to the curriculum. Korean Education - The country is at the forefront in the field of preschool education.
Mr. Lee Sung Gun - General Director of Dongsim Vietnam and Founder of Dongsim Kindergarten.
As an education provider as well as the founder of Dongsim Kindergarten, I understand the need to teach and learn in kindergartens. In Korea, all learning programs help children get acquainted and develop in the fields of English, science, fine arts, and physics ... in a way that promotes creativity. The curriculum of the Ministry of Education and Training, the programs of Dongsim Kindergarten are all Korean copyright programs such as: Amazing Science, I am the color palette, Dongsim Gabe, Taekwondo traditional martial arts and English programs. Copyright of Dongsim as Haroo friends. I see these programs being used by many kindergartens in Korea and when I bring them to Vietnam, I also carefully select and Vietnameseize them to suit the culture and activities of Vietnamese children.
Korean preschool education attaches great importance to the child's schedule at school so that children can "learn, play, and learn" comfortably at school. Learning through project classes, children will be able to participate in fun activities based on that project. So I am also learning to apply Dongsim Kindergarten with a focus on project and English curriculum while Dongsim Gabe Kindergarten focuses more on project and creative classes.
Not only the school curriculum, but all Dongsim Kindergarten activities have the combination of Korean and Vietnamese culture. For example: greetings, meal menus, music, reading stories before going to bed, brushing teeth after each meal,… I find those habits very good for Vietnamese children.
According to Mr. Lee, the combination of Vietnamese-Korean culture in preschool education will help children develop optimally.
As far as we learn, the franchising model of Dongsim Kindergarten is expanding in many provinces across the country, so can you share how to attract domestic investors and Korea so much?
I evaluate that the potential for private preschool development in Vietnam is much higher than that in Korea because the number of children born in Vietnam in recent years is about 5 times higher than that in Korea. Besides, the culture of every Korean or Vietnamese family attaches great importance to Education for their children. They realize that investment in education, especially from preschool, will help children develop at their best. Therefore, I think that the need of parents to send their children to kindergartens with good quality education is great. At this time, the Vietnamese government encourages private kindergartens to develop. In Korea about 30 years ago, the Korean government also encouraged the same. Every Korean investor realizes the potential when investing in Vietnam's private preschool now.
On October 18, 2019, Dongsim Vietnam also received ISO 9001: 2000 on the scope of design, franchise, operation and management of the Kindergarten. I find that the implementation and application of the quality management system ISO 9001: 2000 is one of the strategic decisions that has helped Dongsim continuously improve in business management, improve service quality and trust of customers, especially investors of Franchise model at home and abroad.
Unlike other franchising models, the preschool franchise model will depend on the capacity factors, the leadership orientation, the working organization and the policy institutions of the preschool. With more than 25 years of experience in the field of education, nearly 10 years living and working in Vietnam, Korean and Vietnamese investors meet and exchange regularly. trust my ability.
So with the success Dongsim has achieved, in the future, what is your orientation to expand and develop the Korean preschool model in Vietnam?
Since the launch of the first base Dongsim Kindergarten in December 2018, through the operation process, I as well as Dongsim have received the companionship of investors, up to now have signed contracts with 8 facilities. Kindergarten started to use the Dongsim Kindergarten brand. I want all Vietnamese children to be able to "study in Korea" right from kindergarten. To this end, I hope to be able to meet and cooperate with more educational investors to develop in many ways through the Dongsim Kindergarten brand.
Dongsim Kindergarten has expanded its franchise facility in Cam Le, Da Nang.
Besides, I also expect to develop Dongsim Gabe Campus across the country, becoming a formidable competitor of Montesori in Vietnam. Not only at the above-mentioned preschool programs, I hope to also bring a lot of different learning programs in all fields to offer to kindergartens. In addition to learning according to the curriculum of the Ministry of Education, schools only need to let children learn according to Dongsim's learning program to be able to develop in the most comprehensive way.
So far, the Covid-19 epidemic has basically improved, so does Dongsim have such plans to ensure their studies as well as prepare them for the day when students officially return to school?
When the city president sent the first week off from school, I and the staff and staff of Dongsim Kindergarten had an urgent meeting to find a plan to support the child when the child was at home. I realize that all knowledge of children not only learned in one day, two days cannot be interrupted. Therefore, Dongsim has agreed on a plan to develop and implement online 1: 1 classes for students aged 4 and 5 years old; Content development and video recording in the fields of education and entertainment by ages to send to parents, guide parents to learn together with their children at home.
Dongsim's online teaching activities for children at home are evaluated as a creative method when appearing in the program "For the stature of Vietnam" of VTV
Teachers not only build fun video content for learning in class, at home, but also create videos that are outdoor or home experience activities so that children can have the most visual and vivid views. For example, my teacher took a trip back to the countryside to film the children watching the cow, watering vegetables, playing kites, ... I appreciate that these videos will help children have a real experience. to relieve boredom of being at home for too long.
In addition, the school has also organized a contest "Walk through the epidemic season with your child" to connect the relationship between teachers, families and the school. At the same time, building and developing a series of programs "Fighting, mother, child here" with the goal of accompanying parents in understanding, interacting and orienting their children. For Dongsim company, we also use the mascot Haroo friends familiar with the children to produce videos through character transformation, 3D animation, photo design that conveys messages together. Over the next season, every parent can learn and play with their children at home.
Activities of learning and playing online at Dongsim's home.
In the development of Covid-19, there has been a better transformation, our school has had work to prepare students to return to school in the coming time such as: additional training for teachers. , prepare English program Haroo friends, prepare suitable lesson plans for children who are accustomed to going to school after a long school break and especially the disinfection and cleaning of the whole school to make sure. health for students. I hope their children will be happy to go to school and they also feel secure when they send their children healthy learning at school
Thank you for sharing Mr. Lee Sung Gun!
QUYNH CHI
